Spike Lee stars in the brand-new NBA 2K26 “House of 2K” commercial, dropping ahead of the game’s release on August 26, 2025 (Early Edition). The promo blends hoops culture with history, from Wilt’s legendary 100-point night to today’s players grinding for their own moments. The spot also highlights this year’s cover stars – Shai Gilgeous-Alexander, Carmelo Anthony, and Angel Reese – showing that greatness is built through the grind. With Spike at the center, the ad drives home the message: every play counts, and NBA 2K26 is where new moments get made.
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