Calling all NBA 2K creators! 2K is launching an exciting new campaign for NBA 2K26, inviting video creators on YouTube, TikTok, Instagram Reels, and X (formerly Twitter) to join forces and unlock exclusive NBA 2K Locker Codes for the entire community. As a reward for your collaboration, you can also enter for a chance to win the ultimate prize: 1 Million VC.
This is your opportunity to drive community engagement, create viral content, and earn a massive in-game reward. Get ready to showcase your skills and help unlock content for everyone. Here’s how to get involved:
NBA 2K26 Creator Challenges
Step 1 – CREATE CONTENT
Post your original video based on the current challenge theme on YouTube, TikTok, Instagram Reels, or X. Be sure to include the hashtag #NBA2KChallenge to qualify!
Step 2 – COMMUNITY GOAL
Once the community reaches the target number of eligible videos, a time-limited Locker Code will be unlocked for everyone. Collaborate and hit the goal together!
Step 3 – 1 MILLION VC
Submit your video below for a chance to win 1 Million VC. You can see full details for active challenges on this page.
CHALLENGE #1
July 31 – August 28, 2025
THEME: Break down or react to any official NBA 2K26 Courtside Report blog or trailer released leading up to NBA 2K26 Early Access.
HOW TO PARTICIPATE:
- Create an original video that breaks down or reacts to any official NBA 2K26 Courtside Report blog or trailer released leading up to NBA 2K26 Early Access.
- Post your video to YouTube, TikTok, Instagram Reels, or X.
- You must include the hashtag #NBA2KChallenge.
- Your video must follow community guidelines.
- Submit your video using the form below to enter the 1 Million VC giveaway. Submissions close August 28, 2025 at 11:59 PM PT.
COMMUNITY GOAL: When the community reaches 2,026 eligible videos, we’ll release a Locker Code containing a MyTEAM pack and MyCAREER apparel item for NBA 2K26. This Locker Code will be active during NBA 2K26 Early Access (August 29 – September 4, 2025).
1 MILLION VC: 26 winners will each win 1 Million VC in NBA 2K26! Winners will be drawn in September 2025. Each eligible video submitted using the form below will earn 1 entry. Limit 12 videos per person.
For the official rules, click here. Good luck!
