In NBA 2K24, you can earn endorsements in the MyCAREER game mode, such as for shoe deals, sodas, and more. Endorsements are earned when you gain a certain amount of fans in after-game questions or highlight plays. Companies take note, then you discuss a contract, usually involving gameplay performances for a certain amount of VC.
Also See:
Brand/Endorsements General Details
- In order to unlock endorsements in the City, you need to complete quests
- Quests are mainly achieved by earning different types of fans and reaching state / performance milestones
- Fan types are: NBA Fans, Local Fans, Pop Culture Fans, and Business Fans
- Rewards include virtual currency and more
- After unlocking endorsements, you can access them by going to MyCAREER menu > Progression > Endorsements. Here you can check and track your personal brand, fans, marketability grade, brand attribute chart, brand rewards, and more.
- To learn how to unlock a shoe deal, click here
How to Grow Your Fanbase
The better you perform in-game during MyCAREER, the more your fanbase will grow.
- Put up big numbers. The bigger the stats, the bigger the fan increase.
- Make highlight-reel plays and mix up your moves. Alley-oops, break-away dunks, ankle breakers, etc. all contribute toward earning more fans.
- You can see the fan gains by looking up at the crowd where it’ll be displayed after a fan-pleasing move or play.
Endorsement Brands
- Nike
- Jordan
- Adidas
- Under Armour
- Puma
- New Balance
- Converse
- Gatorade
- Kia
- Ruffles
- Dime Magazine
- Slam Magazine
- 2K Sports
- AT&T
All NBA 2K24 Endorsements
Side > ENDORSEMENT
ENDORSEMENTS: NEXT STEPS
There’s more to the world of endorsements than shoe deals.
Objectives
- Prince wants to talk to you about potential partnerships before your next game
Rewards
- GOAT Points
Side > ENDORSEMENT
JORDAN ENDORSEMENT DEAL
Jordan has high hopes for your rookie season.
Objectives
- Signing bonus: On-Court Jordan Shoes
- Jordan billboard campaign
- 2,000 if winner of the NBA Finals
- Go to the endorsement menu to accept Jordan contract offer
Rewards
- Jordan On-Court Shoes
- Jordan Billboard
- 2,000 VC
Side > ENDORSEMENT
AT&T ENDORSEMENT DEAL
Pro athletes need well-rounded endorsement profiles to maximize their earnings.
Objectives
- 3,000,000 – Total Fans
- 1,650,000 – Hardcore Fans
- 500,000 – Business Fans
- Go to the endorsement menu to accept AT&T contract offer
Rewards
- AT&T Billboard
- 1,000 VC
Side > ENDORSEMENT
KIA ENDORSEMENT DEAL
Pro athletes need well-rounded endorsement profiles to maximize their earnings.
Objectives
- 7,000,000 – Total Fans
- 1,500,000 – Local Fans
- 1,000,000 – Business Fans
- Go to the endorsement menu to accept Kia contract offer
Rewards
- Kia Billboard
- 1,350 VC
Side > ENDORSEMENT
RUFFLES ENDORSEMENT DEAL
Pro athletes need well-rounded endorsement profiles to maximize their earnings.
Objectives
- 4,000,000 – Total Fans
- 800,000 – Pop Culture Fans
- Go to the endorsement menu to accept Ruffles contract offer
Rewards
- Ruffles Billboard
- 1,100 VC
Side > ENDORSEMENT
2K ENDORSEMENT DEAL
Pro athletes need well-rounded endorsement profiles to maximize their earnings.
Objectives
- 6,250,000 – Total Fans
- 2,750,000 – Hardcore NBA Fans
- 1,000,000 – Pop Culture Fans
- Go to the endorsement menu to accept 2K contract offer
Rewards
- NBA 2K24 Cover
- 1,200 VC
Side > ENDORSEMENT
GATORADE ENDORSEMENT DEAL
Pro athletes need well-rounded endorsement profiles to maximize their earnings.
Objectives
- 10,000,000 – Total Fans
- 4,500,000 – Hardcore NBA Fans
- 2,000,000 – Local Fans
- Go to the endorsement menu to accept Gatorade contract offer
Rewards
- Gatorade Billboard
- 1,500 VC
Side > ENDORSEMENT
SLAM MAGAZINE COVER
ATM’s got an idea about taking your streetball personal to the next level.
Objectives
- Talk to ATM
- 75 – Flashy Assists + Flashy Dunks + Alley-Oop Finishes + Ankle Breakers (NBA)
- Go to the endorsement menu to accept Slam contract offer
Rewards
- Slam Cover
- 750 VC
Side > ENDORSEMENT
UNDER ARMOUR ENDORSEMENT DEAL
Under Armour has high hopes for your rookie season.
Objectives
- Signing bonus: On-Court Under Armour Shoes
- Under Armour billboard campaign
- 2,000 VC if MP breaks the Rookie Season 3-Pointers Made Record (206)
Rewards
- UA On Court Shoes
- UA Billobard
- 2,000 VC
Side > ENDORSEMENT
UNDER ARMOUR ENDORSEMENT DEAL (YEAR 2)
Compliment new colorways with a strong showing this season.
Objectives
- Signing bonus: Design your own Custom Colorway Under Armour Shoes.
- 2,250 VC if MP reaches 1,200,000 Pop Culture Fans
- 1,200,000 – Pop Culture Fans
Rewards
- UA Colorways
- 2,250 VC
Side > ENDORSEMENT
DIME MAGAZINE COVER
Hendrix Cobb wants to help you keep the hype train going
Objectives
- Talk to Hendrix Cobb
- 3 – 50 PT Games + 15 AST Games + Lead Team in PTS, REBS, ASTS, BLKS, STLS (NBA)
Rewards
- Dime Cover
- 750 VC
Side > ENDORSEMENT
THE BEST PUBLICITY
Red Thompson has some feedback for you based on your recent play.
Objectives
- Talk to Red Thompson
- 7 – Lead Team in Points + Lead Team in Rebounds + Buzzer Beaters (NBA)
Rewards
- 2K Tip-off Magazine Cover
- 750 VC
