NBA 2K23 Endorsements Ultimate Guide: Objectives, Rewards, Brands List, Fans, & More

In NBA 2K23, you can earn endorsements in the MyCAREER game mode. Endorsements are earned when you gain a certain amount of fans in after-game questions or highlight plays. Companies take note, then you discuss a contract, usually involving gameplay performances for a certain amount of VC.

Brand/Endorsements General Details

  • In order to unlock endorsements in the City, you need to complete quests.
  • You get VC per event appearance, and you can choose from performance incentives to add to your contract. Those incentives earn you VC in game.
  • The best endorsements always rely on picking the right incentives. There are a ton of incentives to choose from for each brand deal.
  • Each one of them vary in difficulty because they are dependent on the position you play or your attributes and skills.
  • Player position can change incentives, so pick the ones you are comfortable doing every time during a game.
  • Endorsement deal opportunities happen automatically, where all you need to do is negotiate the contracts
  • You can renegotiable deals once you accumulate a specific threshold of fans.
  • Access the Brand/Endorsements section by going to MyCAREER menu > Progression > Brand/Endorsements. Here you can check and track your personal brand, fans, marketability grade, brand attribute chart, brand rewards, and more.

How to Grow Your Fanbase

The better you perform in-game during MyCAREER, the more your fanbase will grow.

  • Put up big numbers. The bigger the stats, the bigger the fan increase.
  • Make highlight-reel plays and mix up your moves. Alley-oops, break-away dunks, ankle breakers, etc. all contribute toward earning more fans.
  • You can see the fan gains by looking up at the crowd where it’ll be displayed after a fan-pleasing move or play.

Endorsement Brands Include:

  • Nike
  • Jordan
  • Adidas
  • New Balance
  • Puma
  • Converse
  • Under Armour
  • Gatorade
  • Mountain Dew
  • Kia
  • Ruffles
  • Door Dash
  • Mobil 1
  • Sports Illustrated
  • Sports Illustrated Kid
  • Dime
  • Slam
  • 2K Sports

 

NIKE ENDORSEMENT DEAL

Every NBA star wants a shoe deal. Up your game and raise your profile in order to unlock endorsement opportunities from shoe companies.

Objectives

  • 575,000 - Fans
  • 7 - Corporate Level(s)
  • 9 - Solo Player Level(s)

Rewards

  • +3,000 MVP Points
  • 1,100 VC
  • Nike Billboard
  • Nike On Court Shoes

JORDAN ENDORSEMENT DEAL

Every NBA star wants a shoe deal. Up your game and raise your profile in order to unlock endorsement opportunities from shoe companies.

Objectives

  • 570,000 - Fans
  • 9 Flashy Levels
  • 8 Fashion Levels

Rewards

  • 1,100 VC
  • Jordan Billboard
  • Jordan On Court Shoes

ADIDAS ENDORSEMENT DEAL

Every NBA star wants a shoe deal. Up your game and raise your profile in order to unlock endorsement opportunities from shoe companies.

Objectives

  • 545,000 - Fans
  • 6 - Free Spirit Level(s)
  • 9 - Music level(s)

Rewards

  • +3,000 MVP Points
  • 1,200 VC
  • Adidas Billboard
  • Adidas On Court Shoes

NEW BALANCE

Every NBA star wants a shoe deal. Up your game and raise your profile in order to unlock endorsement opportunities from shoe companies.

Objectives

  • 520,000 - Fans
  • 10 - Team Oriented Level(s)
  • 10 - Fundamental Level(s)

Rewards

  • +3,000 MVP Points
  • 1,260 VC
  • NB Billboard
  • NB On Court Shoes

PUMA ENDORSEMENT DEAL

Every NBA star wants a shoe deal. Up your game and raise your profile in order to unlock endorsement opportunities from shoe companies.

Objectives

  • 510,000 - Fans
  • 5 - Free Spirit Level(s)
  • 7 NBA Level(s)

Rewards

  • +3,000 MVP Points
  • 1,440 VC
  • Puma Billboard
  • Puma On Court Shoes

CONVERSE ENDORSEMENT DEAL

Every NBA star wants a shoe deal. Up your game and raise your profile in order to unlock endorsement opportunities from shoe companies.

Objectives

  • 505,000 - Fans
  • 6 - Free Spirit Level(s)
  • 5 - Fashion Level(s)

Rewards

  • +3,000 MVP Points
  • 1,440 VC
  • Converse Billboard
  • Converse On Court Shoes

UNDER ARMOUR ENDORSEMENT DEAL

Every NBA star wants a shoe deal. Up your game and raise your profile in order to unlock endorsement opportunities from shoe companies.

Objectives

  • 500,000 - Fans
  • 5 - Corporate
  • 10 - Team Oriented Level(s)

Rewards

  • +3,000 MVP Points
  • 1,440 VC
  • UA Billboard
  • UA On Court Shoes

GATORADE ENDORSEMENT DEAL

Pro athletes need well-rounded endorsement profiles to maximize their earnings. Sign endorsement deals to make extra VC.

Objectives

  • 560,000 - Fans
  • 10 - Fundamental Level(s)
  • 8 - NBA Level(s)

Rewards

  • +3,000 MVP Points
  • 3,250 VC
  • Gatorade Billboard 1
  • Gatorade Billboard 2
  • +50,000 Fans

MOUNTAIN DEW ENDORSEMENT

Pro athletes need well-rounded endorsement profiles to maximize their earnings. Sign endorsement deals to make extra VC.

Objectives

  • 125,000 - Fans
  • 6 - Flashy Level(s)
  • 7 - Free Spirit Level(s)

Rewards

  • +3,000 MVP Points
  • 3,000 VC
  • Mountain Dew Billboard
  • +25,000 Fans
  • Black Military Vest

KIA ENDORSEMENT DEAL

Pro athletes need well-rounded endorsement profiles to maximize their earnings. Sign endorsement deals to make extra VC.

Objectives

  • 100,000 - Fans
  • 5 - Flashy Level(s)
  • 6 - Music Level(s)

Rewards

  • +3,000 MVP Points
  • 4,000 VC
  • Kia Billboard
  • +25,000 Fans

RUFFLES ENDORSEMENT DEAL

Pro athletes need well-rounded endorsement profiles to maximize their earnings. Sign endorsement deals to make extra VC.

Objectives

  • 70,000 - Fans
  • 4 - Free Spirit Level(s)
  • 6 - Street Level(s)

Rewards

  • +3,000 MVP Points
  • 2,500 VC
  • Ruffles Billboard
  • +10,000 Fans

DOOR DASH ENDORSEMENT DEAL

Pro athletes need well-rounded endorsement profiles to maximize their earnings. Sign endorsement deals to make extra VC.

Objectives

  • 50,000 - Fans
  • 5 - NBA Level(s)
  • 4 - Fundamentals Level(s)

Rewards

  • +3,000 MVP Points
  • 1,500 VC, Door Dash Billboard
  • +10,000 Fans

MOBIL 1 ENDORSEMENT DEAL

Pro athletes need well-rounded endorsement profiles to maximize their earnings. Sign endorsement deals to make extra VC.

Objectives

  • 30,000 - Fans
  • 3 - Corporate Level(s)
  • 4 - Solo Player Level(s)

Rewards

  • +3,000 MVP Points
  • 1,500 VC
  • Mobil 1 Billboard
  • +10,000 Fans

2K SPORTS ENDORSEMENT DEAL

Pro athletes need well-rounded endorsement profiles to maximize their earnings. Sign endorsement deals to make extra VC.

Objectives

  • 250,000 - Fans
  • 7 - Flashy Level(s)
  • 7 - NBA Level(s)

Rewards

  • +3,000 MVP Points
  • 2,500 VC
  • NBA 2K23 Cover
  • +50,000 Fans

 


Anthony Schulte contributed to this article