In a recent financial earnings call from Take-Two Interactive Software, Inc. (2K Sports’ parent company), it was revealed NBA 2K23’s to-date performance. Check out the stats below:
- Over 11 million units sold to date, a record for the series at this stage
- Highest ever VC sales
- High engagement, approx. 2.3 million daily active users
- Growth in City, MyCAREER, and MyTEAM users
- NBA 2K23 Arcade Edition maintained No.1 position in Apple Arcade
Here’s the excerpt on NBA 2K23 sales and more:
“NBA 2K23 continues to grow its audience with the title selling over 11 million units to date, a record for the series at this stage, and achieving its highest-ever virtual currency sales. In addition, engagement with NBA 2K23 remained incredibly strong, with approximately 2.3 million daily active users, including growth in the city, my career, and my team users. NBA 2K23 arcade addition continues to bring the best basketball experience to mobile devices and has maintained its No. 1 position on Apple Arcade.”
You can find the full transcript of the Take Two earnings call here.
