In a recent financial earnings call from Take-Two Interactive Software, Inc. (2K Sports’ parent company), NBA 2K24’s to-date performance has been revealed. Sales to date are over 7 million units sold, which is down from 8 million at this point last year.
We’ve summarized the notable points made by Take Two:
- NBA-2K24 remains the No. 1 basketball simulation experience in the industry and to date has sold over 7 million units – down from 8 million at that point last year
- Unit sales for the new-gen version of the game were growing at a double-digit percentage increase over last year due to an enhanced gameplay experience and wider console availability.
- As players migrate to Gen 9 (new-gen) platforms (Xbox Series X/S, PlayStation 5), 2K is seeing significant declines in demand for last-gen offerings (PS4, Xbox One, etc.)
- Players have been highly engaged with many of NBA 2K24’s new features, including a season pass that helped average revenue per user grew 30% year over year.
Take Two’s Commitment to Innovation, Creativity, & Efficiency
via Take Two CEO, Strauss Zelnick:
“We have a three-part strategy that’s supported us well through thick and thin and that is, first and foremost, to be the most creative company also to be the most innovative and finally always to be the most efficient company in the entertainment business. And that’s a big challenge, and we mean it, and everyone here means it — and I think that it’s time to take another look at efficiency and make sure that everyone is focused on the things that really matter and only the things that really matter and put ourselves in a position where we have the opportunity for great operating leverage as these titles come to market and as the revenues flow through the system.”
You can find the full transcript of the Take Two earnings call here.
NBA 2K Community Reaction
Last-gen sales of NBA 2K24 are down, but that was to be expected as gamers naturally ween off of last-gen and make their way to new-gen over time. But there is some growing sentiment within the 2K Community that fans have become “burnt out” at the cost that comes with playing the game – namely the cost of microtransactions. Whether this prompts 2K to make some changes that translate to real benefits for the consumer (e.g. lowering the price of maxing out your MyPLAYER) remains to be seen and will be something to keep an eye on for NBA 2K25.