NBA 2K Esports: Denial Esports Hires Justin M. Jacobson as C.O.O. & General Counsel

Denial Esports continues to make a splash after the recent purchase by new owners. This time they have tapped entertainment and esports attorney, Justin M. Jacobson as the organization’s new C.O.O. and General Counsel. Jacobson, a seasoned attorney based in New York City, has represented musicians, athletes, gamers, streamers and gaming organizations as well as other creative individuals. In this new role, he will spearhead the day-to-day operations while attempting to re-focus and re-position the organization within the esports industry with several new initiatives.

Jacobson has also written several articles offering professional esports advice for NBA 2K League players, which have been featured here on NBA 2KW.

After Denial Esports’ recent second place finish at the Gear of Wars Championship in Mexico City, the team has also announced that former NFL player, Hank Baskett, has been brought in as an owner of the organization. The organization have also recently acquired a Fortnite team; and, based on Jacobson’s prior experience, are actively looking into acquiring or working with a franchise within the NBA 2K League.

With the new hires and personnel, the organization aims to re-position itself as a lifestyle esports organization. In this light, they will be focusing on working with professional gamers, streamers, entertainers and professional athletes to create unique, influencer driven content as well as a greater focus on philanthropic efforts.

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